TV Commercials: Forever Embedded in your Brain

The first ever TV commercial aired in 1941 (Bulova watches) and they have increasingly plagued our TV viewing ever since. Advertisers spend millions of dollars making commercials in hope of better selling their products by getting you to remember their brand. So? Does it work? Do we remember their commercials and thus their associated products? The answer is YES! And some of them β€” are stuck in our heads for years!

Continue reading “TV Commercials: Forever Embedded in your Brain”

Things were Different: When I was a Kid

I grew up during the 70’s and 80’s in a mid-sized city in Canada. It was a different time, a different era, both economically and as per the social structure. Dad’s worked and Mom’s stayed home cooked home-made meals and reared the children. Houses cost 20 or 30 thousand and a gallon of gas was about $0.40. There were no personal computers yet and certainly no smart phones or internet. Continue reading “Things were Different: When I was a Kid”

Emotions Aside: I Can See Clearly Now

We are a very emotional species. Emotions play a big part in our everyday lives influencing our decisions, our social interactions and fueling our spontaneous reactions both good and bad. At times, caught in the grips of an emotional moment our ability to think straight can get totally derailed, clouded over with anger, jealousy, pride, feelings of injustice or all matters of negative emotional feelings. As a result we do things, say things that later we are not proud of. That later, after our emotional tirade wanes, we regret. Continue reading “Emotions Aside: I Can See Clearly Now”