We are a very inventive species. Our capacity for innovation seemingly limitless and ever progressing. Yet new technologies that lead to modern inventions, quickly become commonplace in a society already spoiled with life-easing innovations. Nevertheless, we are always thirsting for the next new thing. The lure of new product innovation, irresistible, a must have in the eyes of the all to eager consumer. Not to mention, a huge profit making cash cow to those selling it. So, what about you? Ready to ride the inventive gravy train to success?