Learning is Memory: How to Retain what you Read

Remember cramming for a final exam? Reading and studying for hours trying to memorize the answers to the questions that you thought might appear on the next day’s final? Then the next day, as soon as you finished it, what you forced yourself to remember the night before would slowly start to float away like a light blown feather on a soft gentle breeze. Leaving only a vague memory of its existence. Continue reading “Learning is Memory: How to Retain what you Read”

TV Commercials: Forever Embedded in your Brain

The first ever TV commercial aired in 1941 (Bulova watches) and they have increasingly plagued our TV viewing ever since. Advertisers spend millions of dollars making commercials in hope of better selling their products by getting you to remember their brand. So? Does it work? Do we remember their commercials and thus their associated products? The answer is YES! And some of them — are stuck in our heads for years!

Continue reading “TV Commercials: Forever Embedded in your Brain”